Precoa — The Preneed Company of America

In 2004, Mark Hornibrook and Bret Davis met with a desire to form a preneed company that would eclipse those that already existed in its ability to proactively reach families and help them preplan their final wishes. Since 2004, Precoa (the Preneed Company of America) has grown to over $100 million in sales, expanding into a nation-wide network of leading funeral homes, including some of the largest and most revered firms in the industry.

Precoa (formerly Lincoln Heritage Funeral Planning) offers a complete preneed solution with comprehensive proactive marketing, innovative insurance product design, and the financial strength of policies backed by the A.M. Best, “A- (Excellent)”-rated National Guardian Life Insurance Group.

Hornibrook and Davis remain at the head of Precoa as the company evolves to better meet the needs of its industry-leading partner funeral homes and continues toward its vision of preplanning all families in every market.

The Evolution of Preneed